With a market size of US$ 53.7 billion, the large-scale upgrade of medical equipment and reform in Chinese county hospitals is one of the key drivers of the New Healthcare Reform.

Found in June 2010, Zhuhai Blue Ocean Strategy Medical Co., LTD (“Blue Ocean”) is a medical device and service company targeting over 6,000 county-level hospitals located in the more than 2,800 counties in China. TCC Capital invested Blue Ocean in 2011 and helped the company to reform its business model and improve its profitability.

Blue Ocean identified its target clients as county-level hospitals based on TCC Capital’s advisory. Blue Ocean serves as the one-stop service provider for county-level public hospitals. Its “Five Elements (capital, device, technic, operation and humanity)” business model is able to help clients quickly establish their specialist centers and departments within 3 to 6 months, which can cure 90% of the diseases in 16 medical disciplines. By far, Blue Ocean has successfully copied and expanded its “Five Elements” model to specialized hospitals and senior medical nursing centers in communities.